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Joanna Williams
523 West Sixth Street
Los Angeles, CA 90014
Home: 213-555-1212
Fax: 213-555-1234
Email: jwill@west.net
Career Objective
A challenging leadership position in marketing that utilizes my
background in retail marketing, research and quantitative
methods.
Work Experience
Director of Marketing, MARGATE TEXTILES, Santa Monica, CA
From: June, 1994 To: Present
Created nationwide retail rollout strategy that tripled sales
within
first 18 months of execution.
Grew sales to $9 million annually and developed accounts with
nine
major retail chains.
Supervised creative execution and purchasing of company's first
co-op advertising campaign.
Restructured special events to generate new business.
Marketing Manager, HAMPTON DEPARTMENT STORES, Los Angeles, CA
From: June, 1992 To: June, 1994
Responsible for 25 stores and $3 million advertising budget.
Recruited, interviewed, trained and managed counter managers and
fashion advisors; stressed improved customer service and
follow-through, leading to above-goal sales increases in each
quarter.Developed innovative mall event promotional strategy by
teaming with
partner retailers and vendors.
Marketing Research associate THOMAS & THOMAS RESEARCH,
Dallas, TX
From: January, 1990 To: June, 1992
Built consumer behavior models for major retail clients using
advanced research techniques, including regression analysis.
Helped identify target markets for new apparel product launches
through compilation of telephone survey data and focus group
research.
Wrote and presented several reports to clients, leading to
successful results and repeat business for the firm.
Research Associate, UNIVERSITY OF TEXAS AT AUSTIN, Austin, TX
From: June, 1988 To: January, 1990
Assisted university professor in primary research regarding
retailer
strategies utilizing consumer online services as sales and
promotional channels.
Conducted interviews, compiled inventories of retailers' online
tactics, and shared major findings with research team.
Academic Achievement
M.B.A., UNIVERSITY OF TEXAS AT AUSTIN
Major: Marketing GPA: 3.1
B.A., SYRACUSE UNIVERSITY
Major: English GPA: 3.2
Member, National Marketing Association and Southern California
Market Research Symposium. Guest Lecturer, Quantitative Methods
in
Marketing, North Texas College. First Place, Syracuse University
McGrath Debate Competition, 1983.
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